8. Under this form of marketing, we have associative ambushes which are the use of terminology which suggests that they are the official sponsors of an event, distract ambushing which is the setting up of promotional adverts at the venue of the event without making reference to the event. 4.5 08 Puma Ambush Marketing: Bei den Olympischen Spielen in Atlanta mit Hauptsponsor Converse 1996 verpasste Puma dem Sprint-Star Linford Christie bei dessen Pressekonferenz Kontaktlinsen mit dem Logo des Sportartikelherstellers. Snapdeal came into the game and attacked Flipkart by taking the place just beside the Flipkart’s advert in the newspaper on the same day. Godrej Interio took on IKEA  with an interesting ambush marketing strategy to target their audience and create noise. Marketing is a primary means of getting the word around with respect to your goods and services. The ambush marketing initiative came on the heels of a protest – initiated by U.S. athletes, including 400-meter sprinter Sanya Richards-Ross & Dawn Harper, the Olympic 100 meter hurdles champion. At a 2002 rugby match between New Zealand and Australia, two streakers caused fury amongst the spectators when they interrupted the game, wearing nothing but the Vodafone logo.Yes its ambush marketing gone too far with the vodafone CEO being forced to issue an apology. We offer you easy EMIs and finance options. A local paint brand saw an opportunity in outdoor creative of Apple. Beats’ Headphones beats marketing rules at Olympics. Under Armor’s  released a new 90-sec tvc “Rule Yourself” spot with the Team USA Women’s Gymnastics. Some critics say this is illegal, but the fact is Pepsi, being an exclusive sponsor will have certain rights and privileges which Coca-Cola would not have access to. 2.Burger King -Never Trust a Clown For the London 2012 Olympics, it took out a series of provocative billboards which read: “Official sponsor of the largest athletics event in London this year! The International Olympic Committee (IOC) has zealously guarded its trademarks for decades, but if there was one tipping point, it happened 23 years ago, during the 1996 Summer Olympics in Atlanta. This is the basic premise of Ambush marketing. It referred to the South African Flag as a beach towel, removed the spikes form a soccer cleat and referred to the Vuvuzela as a gulf tee. Due to google delay of one year in update, this Fiat Picture remained in google street View for an year which was a huge heartburn for Volkswagen. That is why you need to hire smart employees.What say? ❤️@VodafoneIN @Idea #WithLoveFromJio https://t.co/A7iDw6awvK, — Reliance Jio (@reliancejio) August 31, 2018, This killer tweet got 7794 retweets and 16144 likes on twitter and was a dagger on hearts of idea and vodafone,
6. Ambush marketing is a form of marketing where a company tries  to ride on the publicity value of a major event without any financial contribution to the event. Some basic examples of ambush marketing is the selling of musical merchandise right outside the venue of a musical concert with no permission from the promoters of the event or depending on an association with the concert to promote sales. As soon as he had done this he took his golden boot & flashed at media making it one of  Ambush Marketing examples of the highest level. The total investment for a Super Bowl advertisement can easily cost more than $20 million. They found someone, put up an advert and ended the advert by saying, “it’s official, Sepp Blatter flies with us”. In 2006, BMW won the prestigious World Car of the Year award.BMW came up with a new communication which said, “Congrats to Audi for winning south african car award of year 2006 from the world car of year 2006”, Audi reacted with their communication “Congrats to BMW for winning world car of year 2006, from the winner of Six consecutive Le mans 2000-2006“, “it said well done Audi & BMW for winning beauty contest,from the winner of international engine of Year“, But final nail in the coffin was from Bentley with this ad featuring its founder, Jaguar took on mercedes hen in an ad which caught mercedes on wrong foot.Mercedes reacted .Check out the video here, 7. 1. FIFA, reprimanded them for it. 25 Greatest Ambush Marketing Examples that you will love. So the spectators sneaked in the white can as their lucky charm. Direct Ambushing When brands intentionally want to appear affiliated with an event for which it has no rights, directly attacking the rivals, it is referred to as direct ambush marketing. In parenthesis underneath, the ad admitted that its sponsorship was, in fact, for an egg and spoon race in the town of London in France. The cola brand roped in 87 year old Charulata Patel as its face. Pepsi released a TVC which said “Nothing official about it”.Finally it confused viewers to think about who was real sponsor of the event. This could lead to later sales. The rivalry between two luxury vehicle companies also goes by the name of ‘‘war of billboards.’’ It all began when Audi launched its A4 car with the billboard of quoting a phrase ‘‘your move, BMW.’’ BMW launched its 3 series car, and installed its billboard just besides Audi’s poster with the phrase ‘‘checkmat…